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                        Summer Predictions From BoxOffice (R)

3/6/2015

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AVENGERS: AGE OF ULTRON

Picture
Summer 2015 officially begins on May 1 when Disney will release Avengers: Age of Ultron, the highly-anticipated sequel to one of the biggest films of all time. There's no doubt that Age of Ultron will be massive. The only real question is: will it be the biggest movie of 2015? This week BoxOffice takes a closer look at its commercial prospects.

Avengers: Age of Ultron
(Disney)

PROS:

- Fans have been overwhelmingly enthusiastic about the marketing materials released up to this point.
- Other studios are avoiding opening anything major too close to Age of Ultron.
- The addition of Quicksilver and Scarlet Witch will please casual fans as well as die-hard enthusiasts.
- The amount of goodwill that exists because of the first Avengers is not to be underestimated.
- Strong reactions to Captain America: The Winter Soldier definitely increased anticipation for this installment. 


CONS:

- There's really nothing major to say bad about this film, other than maybe it could end up falling short of its predecessor's $624 million domestic haul. (Still, we expect overseas numbers to compensate for any domestic drop.)

Check out our prediction for this film and others in the table below.

TITLE RELEASE DATE DISTRIBUTOR OPENING WEEKEND CUMULATIVE

Avengers: Age of Ultron May 1, 2015 Disney

$217,000,000$567,000,000 She's Funny That Way May 1, 2015 Clearer Entertainment
$3,000,000$7,000,000 The Age of Adaline Apr 24, 2015 Lionsgate
$7,000,000$17,000,000 Little BoyApr 24, 2015 Open Road
$4,000,000$10,000,000 Paul Blart: Mall Cop 2 Apr 17, 2015 Sony / Columbia
$19,000,000$57,000,000 Child 44 Apr 17, 2015 Lionsgate / Summit
$6,000,000$16,000,000 Unfriended Apr 17, 2015 Universal
$23,000,000$53,000,000 Monkey Kingdom Apr 17, 2015 Disney Nature
$5,000,000$18,000,000 The Longest Ride Apr 10, 2015 Fox
$13,000,000$34,000,000 Furious 7 Apr 3, 2015 Universal
$115,000,000$260,000,000 Get Hard Mar 27, 2015 Warner Bros.
$34,000,000$108,000,000 Home (2015) Mar 27, 2015 Fox / Dream Works Animation
$26,000,000$89,000,000 The Gunman Mar 20, 2015 Open Road
$8,500,000$25,000,000 The Divergent Series: Insurgent Mar 20, 2015 Lionsgate / Summit
$55,000,000$145,000,000 Cinderella (2015)Mar 13, 2015 Disney
$64,000,000$202,000,000 Run All Night Mar 13, 2015 Warner Bros.
$12,000,000$31,000,000
Phil Contrino, Daniel Garris and Shawn Robbins contributed to this report.
http://pro.boxoffice.com/featured_stories/2015-03-long-range-forecast-avengers-age-of-ultron
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