Justin Bieber is currently one of the biggest pop stars in the world, but the question is, how did he get so big, so quickly?
Fellow musician and singer Usher had a big part in making this happen by signing Bieber to his label, but other influences played just as big a part in helping him explode onto the scene.
One of those influences is Disney; Radio Disney to be exact.
I’d like to reveal to you the impressive content strategy that Disney used to help make Justin Bieber famous and dominate the pre-teen music niche.
As you review the steps that Disney implemented, you will see that you can duplicate the principles to propel your own content channels and content marketing efforts to new levels.
A need for kid-friendly music content
You might not realize this but before 1996 there were no music stations aimed at younger kids. This created a huge problem for parents who wanted to find something appropriate to listen to when driving with their kids.
The only real choices parents had were:
How you can apply these same content strategy steps to build your site or business:
As the fans responded, Radio Disney continued to play more and more Justin Bieber songs. They interviewed him more, and even had him on as a guest host.
All of these things helped launch Justin Bieber from a YouTube novelty hit to a worldwide musical sensation.
Courtesey of: The Content Strategy
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