Los Angeles -- A key element in the menagerie of the craft of making a movie is the lighting set up. Without this key element a movie is not a movie. Often over looked by the novice lighting is just as important if not the foremost key element in the process of capturing the action and drama. Without proper luminosity you end up with nothing.
Sound would be the other element that if not properly designed, like improper lighting bring a production to an abrupt halt. Two things an audience watching a movie are less forgiving of: bad lighting and definitely bad sound.
Many young filmmakers today suffer from this. Mostly caught up in the technology and not the craft to pay attention to proper lighting and sound. The attitude is "we can take care of it in post." Not really unless you re-shoot and by that time the budget has gone bust. Post can only mask what is already done and usually if the lighting and sound or one or the other is inferior then it is like a band aid after a while you need to change it. It isn't a permanent solution and not even a temporary fix.
So in our next phase of the craft and technique of visual storytelling here is a set of videos on lighting techniques for film and video.
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